The importance of detoxification.

WHY IS IT SO IMPORTANT TO PURIFY THE SCALP?

The health and beauty of hair stem from a scalp that is properly cleansed and free from impurities and dead skin cells. While people often focus on the care of the skin on the face and body, the scalp is frequently neglected. In reality, the scalp accumulates a large amount of impurities, from dead skin cells to toxins, pollutants we are exposed to daily, and shampoo residues that are often not properly rinsed out.

With each change of season, and especially after summer with its oxidative stress, a detox treatment is necessary to deeply purify the scalp, promote cellular turnover and oxygenate the hair follicles, leaving the hair light and shiny while restoring the hydrolipidic film balance. The health of this film is essential as it forms a natural barrier that covers both the scalp and hair shaft, protecting them from external agents.

Moreover, in trichological treatments, before applying any product, it is crucial to purify the epidermis from residues, toxins, excess sebum, and absorb any excess water present.

WHAT ARE THE BENEFITS OF A DEEP SCALP CLEANSING?

•Regenerates and revitalises the scalp

•Oxygenates the scalp by removing impurities

•Promotes the absorption of active ingredients in specific treatments, enhancing their benefits

•Encourages cellular regeneration

•Provides relief and soothes irritations. Flaking and itching can disappear once residues and toxins are eliminated, thanks to products with soothing and anti-redness properties.

•Deeply purifies the scalp, resulting in longer-lasting hairstyles and cleaner hair for a longer period.

DETOX RITUAL

STEP-BY-STEP

IN-SALON

Are you ready to detox your hair?

It’s time to indulge in the 2-phase Detox Ritual:

PHASE 1: HYDRATE

Keeping the skin hydrated also means maintaining the stability of the hydrolipidic film, the main defence of our body.

Most cosmetic products improve hydration by limiting water loss.

BYOM has developed innovative formulas based on Aquaporins, microscopic channels that transport water between cells and promote internal hydration. The brand incorporates Glucoglycerol, a cutting-edge moisturising ingredient proven to increase the number of Aquaporins, into its formulations.

PHASE 2: DETOXIFY

Purifying the scalp properly is crucial because an improper lifestyle and diet, stress, weather conditions, as well as smog and negative environmental factors, cause the accumulation of toxins and pollutants on the scalp, which can only be removed through specific treatments.

Hair follicles lack nourishment, hair gets “suffocated,” becomes weak, and breaks.

Periodic detoxification, accompanied by a light and specific massage, allows the treatment to penetrate deeply, eliminating dead cells and impurities.

TRY THE DETOX TREATMENT AT FONDONATURA SPECIALIST SALONS

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